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Summary

Data-driven Content & Communications Leader with 10+ years of experience driving audience engagement, sales enablement, and revenue growth through strategic content marketing. Proven ability to craft high-impact multi-channel campaigns, optimize SEO performance, and create compelling thought leadership. Expertise in content strategy, demand generation, executive communications, and managing cross-functional teams, agencies, and freelancers to execute results-driven marketing initiatives.

Experience

Feb 2023 - Present

Content Marketing Manager, North America | Randstad USA

Led B2B and B2C content strategy and execution for Professional and Operational divisions, including full-funnel strategies, multi-channel campaigns, sales enablement, recruitment marketing, and SaaS.

  • Built a content strategy that fueled a 20% increase in web traffic: Developed a data-driven approach using SEO blogs, landing pages, long-form guides, and email campaigns, while optimizing content through Google Keyword Planner and StoryChief to improve organic search rankings.

  • Led integrated multi-channel marketing campaigns: Executed campaigns, including app launch go-to-market strategy, across print, digital, paid ads, social media, and app store optimization.

  • Enabled 1,000+ sales employees with strategic content assets: Crafted value propositions, emails, flyers, whitepapers, posters, case studies, pitch decks, and training materials housed on internal platforms.

  • Expanded email engagement: Designed product updates, thought leadership, and nurture journeys in HubSpot and increased newsletter subscribers (131%), opens (45%), and clicks (38%) YoY.

  • Refined content strategies: Analyzed market research, customer behavior, and sales feedback, ensuring messaging resonated with key audience segments and differentiated Randstad from competitors.

  • Led cross-functional content initiatives across 5+ departments: Partnered with sales, marketing, product, and operations teams to ensure content aligned with global and local business objectives.

  • Enhanced efficiency: Integrated AI-powered tools (ChatGPT, CopyAI, Gemini, Grammarly), marketing automation platforms (HubSpot, Iterable), and CMS solutions (Drupal, BugHerd, Bynder).

  • Managed and mentored a growing team: Supervised one direct report, several freelancers, and two external agencies, ensuring high-quality content delivery while fostering professional development.

Jun 2024 - Present

Copywriter and Content Developer | Freelance

Created high-impact B2B and B2C sales and marketing collateral, including sales slicks, pitch decks, client presentations, and proposal documents aligned with brand storytelling and business objectives.

  • Strengthened client engagement through content personalization, developing materials customized for different audience segments.

  • Ensured brand consistency across print and digital assets, collaborating with clients to refine tone of voice, visual design, and content performance.

Jun 2023 - Feb 2024

Content Writer, Operational Talent Solutions | Randstad USA

Crafted data-driven B2B and B2C content for $2B+ operational talent division, including multichannel execution, sales enablement, recruitment marketing (+30% YoY talent application volume), and national lead generation campaigns (+28% MQLs, +12% SQLs and +25% attributable order volume YoY).

  • Identified key opportunities for differentiation across customer touchpoints: Built reference documentation for internal and external communications and incorporated into all campaigns.

  • Refined Randstad’s employer brand: Developed targeted content strategies, leading inbound and outbound content marketing efforts and optimizing talent attraction and client engagement.

  • Launched persona-driven content across multiple channels: Created SEO blogs, sales enablement materials, and email marketing assets.

  • Boosted field engagement and adoption: Increased Bynder asset views (60%), downloads (67%), and user logins (37%), by collaborating with sales and product teams to revamp sales enablement approach.

  • Positioned Randstad as a thought leader: Crafted compelling industry narratives and brand storytelling.

Jan 2022 - Jun2023

Sr. Communications Manager, Sales and Business Operations | Randstad USA

May 2019 - Jan 2022

Marketing Communications Specialist, General Staffing Division | Randstad USA

Executed internal communication strategy for 2,000+ employees across 600+ locations, developing multi-channel messaging (email, intranet, video, internal broadcasts) to enhance alignment with company objectives.

  • Led strategic sales and business enablement: Developed sales enablement plans and customer journey content to improve sales effectiveness, driving alignment with business goals..

  • Drove executive communications and change management: Led content creation for company-wide updates, leadership messaging, and technology rollouts, ensuring smooth adoption.

  • Defined targeted messaging and brand alignment: Tailored communications to distinct audiences across 4 lines of business, ensuring clear, compelling messaging aligned with company goals and cultural initiatives.

  • Revamped onboarding content strategy: Developed interactive training guides, job aids, and sales enablement resources to streamline the new-hire experience.

Apr 2016 - May 2019

Operations Coordinator, Sales and Business Operations | Randstad USA

  • Developed and managed company-wide training materials, onboarding guides, job aids, and executive presentations. Ensured content accessibility by building an internal knowledge hub.

  • Owned executive and corporate communications: Wrote and designed content for town halls, executive committees, webinars, and training sessions, ensuring clear and impactful messaging.

  • Enhanced efficiency and accuracy: Created content in real-time with precise document and presentation edits in live settings, enabling cross-functional collaboration.

Aug 2014 - Apr 2016

Operations Coordinator and Executive Assistant | Nolan Transportation Group

  • Designed internal communications and brand assets (newsletters, marketing collateral, social media content).

  • Managed promotional product research, vendor negotiations, and event logistics to support sales efforts.

Skills

Content Strategy & Digital Marketing:

  • Multi-channel content marketing (SEO, paid ads, social media, email, print)

  • Demand generation & sales enablement (case studies, sales sheets, pitch decks, email campaigns)

  • Marketing automation & CRM (HubSpot, Iterable, Salesgear)

SEO & Analytics:

  • SEO strategy & keyword research (Google Keyword Planner, StoryChief)

  • Performance tracking & reporting (Google Analytics, HubSpot, Sprout Social)

Internal & Executive Communications:

  • Change management messaging & executive storytelling

  • Internal content management (Bynder, Happeo, intranet platforms, asset hubs)

Project & Team Management:

  • Direct team leadership (managing direct reports, freelancers, agencies)

  • Vendor negotiations & contract management

  • Workflow and feedback tools (BugHerd, Monday.com, Airtable, Asana)

Tools & Platforms:

  • AI: ChatGPT, Gemini, Grammarly, CopyAI

  • CMS & SEO: Drupal, StoryChief, Google Analytics

  • Design & Collaboration: Adobe Creative Cloud, Canva, Bynder

  • Project Management: Monday.com, Airtable, Asana, Trello, Jira

  • Social Media & Digital Engagement: Sprout Social, PostBeyond, LinkedIn, YouTube

Certificates

Google AI Essentials, Coursera  |  Jan 2025  |  Credential 

Developed a strong understanding of the capabilities, pitfalls, and potential of leveraging AI to develop ideas and content, and enhance the efficiency of daily tasks. 

 

​Crucial Influence, Crucial Learning  |  Sep 2024

Gained key management skills, as well as understand the personal, social, and structural sources that shape behaviors and create lasting change. 

Awards

President’s Club Winner   |  2025  

Recognition for playing a key role in the success

of Randstad.

​

Randstar Award   |  Q4 2022

Recognition for going above and beyond in action, initiative, and achievement. 

Education

Bellevue University 

Master of Science - Instructional Design  |  2019-2021

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University of Georgia

Bachelor of Arts - Theatre  |  2009-2013

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